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Founders & Executives

Founders & Executives

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Brands

Agencies

Hi, 👋 I’m Steven, and I bring 15+ years of strategic and creative thinking to
your organization.

Ready to Unleash Your Brand’s Full Potential?

Ready to Unleash Your Brand’s Full Potential?

  • Unlock the power of purpose and impact for your business by aligning your business and brand strategy

  • Define your brand's purpose, values, and unique differentiators for a compelling narrative and brand story

  • Connect with your audience through a ‘big idea’ and by being the ‘only’ brand for them to choose

  • Elevate your brand's influence, optimize marketing efforts, and enhance organizational culture

Simple Offerings. Massive Impact.

Brand Consulting

Strategy & Planning

With my agile and creative approach, I've become the go-to resource for brands and agencies across North America and Europe.

By tapping into my strategic thinking and fresh ideas, you'll unlock new possibilities for growth and innovation.

Fractional CBMO

Brand Consulting

Tailored specifically to address your business challenges, I provide expert guidance on your brand strategy and marketing efforts.

Whether you need assistance with brand positioning, marketing strategy, or organizational alignment, my collaborative approach ensures that we provide actionable insights and practical strategies to drive sustainable growth and create a meaningful impact.

Strategy & Planning

Fractional CBMO

Think of me as your catalyst for change—a blend of strategist, creator, marketeer, and mentor rolled into one. I dive deep into your brand's ethos, sparking creative revolutions and fostering collaborative environments with your staff, vendors, and agency partners. With a focus on aligning your team and refining best practices, I offer more than just advice—I'm your partner in growing your brand and business.

Don't Just Take My Word For It

I highly recommend Steven Picanza as a branding consultant. He is great at what he does, knows the business, and the latest trends, and helped us navigate the ever-changing world of branding and marketing. He is so great to work with, organized, timely, responsive, and most of all collaborative. Working with Steven is a pleasure - he took the time to understand our vision and worked closely with us always to make sure we were meeting our goals.

The first order of business when working with someone is whether or not they're likable. It's amazing how much easier it is to work with smart, strategic people when they're amicable, enthusiastic and kind. Steven IS that type of guy. He's full of great insights, is resourceful, and engaging, but he's, more importantly in my mind, a joy to work with.

Steven is a marketing professional with a strong sense of responsibility towards the younger generations. He has generously shared his wisdom with my students, speaking in simple, engaging language that did not compromise the quality of the content. People like Steven act as an inspiration for young adults who are defining the kind of professional and the kind of citizen they want to be. Thank you, Steven!

Affiliations & Publications

Drexel University Logo
Branders Logo
IED Logo
John Cabot University
All About Branding